James T Baker || Web Development, Web & Print Design, Branding, and Content || Work Samples

Over the last 15 years my designs have appeared in local and international publications.

Over the last decade my web development skills have been trusted for political campaigns and university research.

Now I want to work for you.

- Cornell University
- Department of Human Development
- logotype & data collection site
- A researcher needed to collect data for statistical analysis from persons across the U.S. and Canada.
- Because the issue studied was not one with mainstream familiarity, I created an especially simple logo that helps to clarify the study's subject. I also created a website to present the questions to the study's participants as well as to store their responses and display them to the researcher.
- Technology Used: Fireworks, XHTML, CSS, PHP, MySQL.
- (Click image to go to the live site.)
- Cornell University Department of Human Development logotype & data collection site
- Harvard University
- Humanities Center
- identity design, web design, content management
- A group of Harvard scholars needed to inform their campus, community, and colleagues at other institutions of a conference on humantities research on the human body.
- I created a 17" by 11" poster that reflected the conference's themes in its colors, graphic elements, and typography while effectively communicating all of the pertinent information.
- Technology Used: Photoshop.
- Harvard University Humanities Center identity design, web design, content management
- Smith & Nephew
- medical device developer
- screen presentation design (motion)
- A medical equipment manufacturer needed a screen presentation to play as attendees entered the auditorium for its International Sales Conference.
- While adhering to the company's branding guidelines I used Smith & Nephew's brand colors as well as images of their products to design an animated loop that reinforced the conference's theme that the company makes a positive impact on the lives of patients whose doctors use their products.
- Technology Used: Photoshop, Flash.
- Smith & Nephew medical device developer screen presentation design (motion)
- Prado Mariano
- winemaker
- label and brochure design
- A winemaker wanted to increase new sales with a bottle label that was not only more attractive but that also befitted its eco-friendliness. Another concern, however, was retention of its existing customer base.
- I created a warm and earthy new label that reflected the company's environmental concerns and that mixes modern and classical styles to broaden market appeal. I also created a brochure to be placed at store checkouts that served as a label-change announcement and an enticement for first-time buyers. (The specific environmental stuff was left for the back of the bottle.)
- Technology Used: Illustrator.
- Prado Mariano winemaker label and brochure design

- CitrusQuark
- writer
- identity design, blog design
- A writer wanted a an identity that reflected his clean and semi-retro aesthetic as well as a similarly-styled web publication that he could manage without learning new technical skills.
- In addition to a logo and business card I created a WordPress theme and transferred his pre-existing blog content to his new site.
- Technology Used: Photoshop, Illustrator, XHTML, CSS, PHP, WordPress.
- (Click image to go to the live site.)
- CitrusQuark writer identity design, blog design
- Monica Medeiros
- candidate for state representative
- campaign sign & website
- A state legislature candidate needed to not only promote her candidacy online and in print but collect volunteer information as well. She and her staff also wanted to be able to update her website themselves.
- I created her campaign's signage as well as a WordPress-based website that stores volunteer information and displays it for retrieval by the capmaign staff.
- Technology Used: Photoshop, XHTML, CSS, PHP, MySQL, WordPress.
- (Click image to go to the live site.)
- Monica Medeiros candidate for state representative campaign sign & website
- Tanya Steinberg
- fine artist
- identity design
- A fine artist wanted an identity that was "clean but comfortable, like a contemporary art gallery."
- I designed such a package using only simple colors and letterforms that won't be distracting when juxtaposed with the artist's work.
- Technology Used: Illustrator.
- Tanya Steinberg fine artist identity design

- HumeanHuman
- blogger
- identity design, web design
- A philosopher wanted an eye-catching but tasteful blog he could use to easily share his musings and promote his favorite causes without having to worry with the technology.
- In addition to a logo, I created a WordPress theme that interfaces with the OpenX ad server. Now he can add content using a simple word processor-like interface.
- Technology Used: Photoshop, XHTML, CSS, PHP, WordPress, OpenX.
- (Click image to go to the live site.)
- HumeanHuman blogger identity design, web design
- Laura Pedersen
- author
- print and website ads
- An author wanted to advertise her books in a printed magazine and promote her book group appearances on websites.
- I created a full-color 4.625" x 9.5" print ad as well as a 120px x 240px animated banner that effectively communicate their respective messages and appeal aesthetically to her target audience.
- Technology Used: Illustrator, Flash.
- Laura Pedersen author print and website ads
- Black Leopard
- lounge/restaurant
- screen presentation design (still)
- A restaurateur needed a screen presentation design for pitching her franchise opportunity to potential investors.
- Starting with the Black Leopard Lounge logo, I created a design that drew inspiration from the company's name and used photos taken in its space to capture the lounge's urbane style.
- Technology Used: Photoshop, PowerPoint.
- Black Leopard lounge/restaurant screen presentation design (still)

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